Fighting the proliferation of mediocrity.
Ad Savior is the attempt of one man, Jason Fox, to rid the world of bad advertising. Jason bears the cranial and cardiac scars only a two-decades-long career as a lead copywriter and creative director on some of the world’s biggest brands can bring. He has created work you have possibly seen and probably liked. Some potentially interesting bits are proffered below, hopefully devoid of more writing in the third person.
The following lists are but a few of the dozens of brands – but most of the industries – that have benefited from my services, even if many of them didn’t know it. As my work is often done on behalf of agencies, I do not display any samples on this site. Please contact me for a few if you like.
- Interstate Batteries
- TD Ameritrade
- Romano’s Macaroni Grill
- Children’s Mercy Hospital
- Thrifty Car Rental & Sales
- Sportsman’s Warehouse
- Jiffy Lube
- United Way
- Wholly Guacamole
- Leo A Daly
- Ruby Tuesday
- Kansas City Zoo
- University of Nebraska Medical Center
- Fast-casual restaurants
- Municipal (re-branded 3 cities)
- Healthcare and medical technology
- Higher education
- Travel and tourism
- Real estate
- Funeral services (truly)
- Convenience stores
- Food and beverage
- Professional services
“No man is wise who refuses to risk.”
On May 11, 2009, in a fit of social media experimentation, the message “I’ve yet to hire a writer who uses ellipses in an ad.” echoed across the Twitterverse to approximately five followers. Seven years later, @leeclowsbeard has grown to 40,000+ followers with over 1,700 daily tweets served, as well as a book and iOS app.
BusinessInsider.com placed @leeclowsbeard No. 4 in their “The 30 Best People In Advertising To Follow On Twitter” rankings.
For the past three years the facial hair of one of advertising’s creative luminaries has dispensed thoughtful bits of ad wisdom, criticism and witticism on the Twitter feed @leeclowsbeard.
Since 2009, ad industry execs in the know have figured out where to find pearls of wisdom on creativity, how to deal with clients and, of course, life itself – @leeclowsbeard.
Thanks for all the smart stuff I didn’t say.Lee Clow
Memorize as many of these [tweets] as you can – have ‘em locked and loaded – for every meeting you walk into. In fact, buy two copies. Leave the other one out over by where the account people sit.Luke Sullivan
The tone and substance of the tweets were so similar to that of Lee, that many of his friends, including myself and Rob Schwartz, ECD at TBWAChiatDay Los Angeles, thought it was the real deal until Lee confirmed that he wasn’t the man behind the beard.Nicholas Bordas
God Bless Twitter for having the guts to greenlight this handle to showcase the musings of one of the great agency creative minds of the past 50 years.Mike Duda